Message Wizard - AI Order Platform

Client: Message Wizard
Sector: AI order processing software for businesses that receive customer orders by email
Scope: AI, Automation, Integration, Bespoke Software

Overview

EDBWN built an AI platform for Message Wizard that allows their customers to sign up, connect their inbox, and automate the way incoming emails are handled.

The platform uses AI to categorise emails and identify when an email contains an order. When an order is found, it generates a structured order that can then be automatically integrated into the customer’s internal systems.

The Challenge

The main challenge Message Wizard was solving for its customers was the complexity of email itself. Customer orders often arrive in natural language, which makes them difficult to automate using traditional rule-based approaches.

With the help of AI, we built a way to understand those emails, identify when they contain an order, and turn the information into a consistent and structured format that can be used operationally.

The most technically difficult and impressive part of the platform was the AI layer itself. Building a system that could reliably understand complex business emails and turn them into structured output was a major challenge, but also one of the most rewarding parts of the project once it was working.

What We Did

EDBWN built the platform end to end. This included the user interface, the AI processing layer, and the large-scale microservice messaging systems needed to process emails reliably and at scale.

The result was not just an AI feature, but a full operational platform capable of handling customer onboarding, inbox connection, email understanding, order extraction and downstream integration in a structured way.

The platform also included user management, Outlook integration, email forwarding, approval flow dashboards, and webhooks, giving customers the tools they needed to review, manage and connect structured orders into their wider systems.

Technologies and Capabilities

• React
• Azure Service Bus
• Azure Functions
• Azure Cosmos DB
• Mistral AI
• Auth0

Outcome

The platform became the core product of the Message Wizard business. It allowed the company to enter a new market and tackle one of the hardest problems in order processing: turning complex, unstructured email orders into something consistent, structured and operationally useful.

How We Worked

We used a SCRUM agile approach with a high level of collaboration throughout the project. This helped us move quickly, refine the platform as it evolved, and make sure the solution matched the real needs of the business.